It’s important for an Association and particularly a new one such as the SBA, to hear for the people that really matter, you our members and your clients.  Our business serves both the industry through education, the promotion of better professional practice and by working together. For the general public, we serve by ensuring that they are fully aware of the issues relating to the practice of SAFE BEAUTY and why, as a consumer, they should be conscious and demand that the practitioners practice SAFE BEAUTY in whatever way.  They can find salons and individual practitioners, educational establishments, image makeover counsellors, bridal makeup artists, retail outlets and brands that fully support and endorse SAFE BEAUTY and take their health seriously and the like that are members of the SBA and therefore know they are in SAFE BEAUTY hands.