The electric, beauty-infused atmosphere at IMATS (the annual International Makeup Artists’ Trade Show in London) provided the perfect backdrop with which to launch the Safe Beauty Association to the industry and the makeup-loving press from all over Europe.
Makeup artists and educators arrived in full force to hear about the launch of the organisation that is set to change the industry for the better; The Safe Beauty Association (SBA).
The SBA with health and hygiene at its core, provides a unique and dedicated host of free and paid-for services to support and empower professionals to make behavioural changes across all areas of the industry and at all levels within the various sectors.
The ‘Who’s Who’ at IMATS
Members of the SBA’s star-studded Safe Beauty Association Council, Jackie Tyson (Chief Makeup Artist of ITV’s The X Factor) and David Horne, (Head of Education for Jemma Kidd Makeup School) spent the day talking to makeup artists and members of the beauty industry about what it means to practise safe beauty:
“IMATS is awash with students starting out in their careers and this really is where you need to catch people and point out the importance of working hygienically.” says Jackie Tyson.
“Starting a conversation face to face with leading makeup artists and students in the same environment, allows us to have a consistent voice with which to reignite discussion about the need for a professional standard and the importance of kit hygiene. Minimising bacteria and achieving safe beauty is vital for any truly professional makeup artist.” says David Horne.
In the picture: Safe Beauty Association Council members at IMATS: Jackie Tyson (Left) and David Horne (Right).
The SBA Needs You!
The Safe Beauty Association Council urges you to show your support by signing the “Hidden Truth. Safe Beauty” campaign petition on the website www.SafeBeautyAssociation.com to encourage safe and hygienic practice amongst beauty professionals and brands.
Why Safe Beauty?
Cross-contamination. Infection. Brushes and tools that transmit micro-organisms from person to person, brush to face, face to product, product to brush, skin to skin via bacteria, viruses and fungal spores. Conjunctivitis, blepharitis, impetigo, ringworm, acne and herpes are a few of the potential infections caused by bad hygiene and poor working practice from the beauty salon to the beauty counter, from the bridal makeup to TV makeup preparation.
Research conducted by the Safe Beauty Association (SBA) found that over a third[i] of makeup artists choose to use only their professional brushes over disposable and single use brushes and applicators, and over half[ii] have no public liability insurance. In conclusion, these professionals are either unconcerned or unaware of the risks of cross-contamination - a direct result of unhygienic application of makeup and beauty products with double dipping[iii] a key cause together with dirty hands.
Brainchild of founder and Chief Executive, Antonia Hawke, the SBA is setting out to achieve an industry-wide, recognised accreditation and collaborative Code of Practice to raise the standard of the makeup and beauty industry and encourage individual accountability. The SBA is focused on taking the beauty industry to new heights of professionalism, encouraging best practice. Antonia Hawke explains: “Without the ugly truth, there is no motivation to change the norms of the industry. It will take courage and determination to engage with and convince the industry to work towards a more responsible Code of Practice, with health and hygiene at its core. 'Safe beauty' is our watchword. And when you think about it, should there ever be any other kind? I am happy to lead the revolution and I am as passionate as I am determined to make a difference.”
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[i] Research conducted by SBA on 360 professional makeup artists, January 2009
[ii] Research conducted by SBA on 360 professional makeup artists, January 2009
[iii] Double dipping means loading the same makeup tool or applicator such as a mascara wand with mascara by dipping the applicator into the tube more than once and results in cross-contamination of both products and client. Double dipping applies to all makeup applicators, brushes and tools from foundation to eye shadow, blusher to lip gloss, concealers to liquid liners etc.
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