Choose the makeup artist to create your bridal look, wisely. Your best friends and head bridesmaid may all have their own recommendations for a suitable makeup artist but what’s on your checklist? Available on the day? Right price? Good selection of products? Comes highly recommended? Understands what you want? But, what about hygiene? Unfortunately, when preparing you for your walk down the aisle, makeup artists often neglect to practise safe, hygienic beauty. Without question, being treated with a wiped-clean instrument at the doctor’s surgery or the dentist’s clinic or drinking from a dirty glass and eating with someone else’s cutlery in a restaurant, is unacceptable. Currently, this is the level of hygiene that brides-to-be are exposed to every day.
Until now, there has been no way of quickly identifying which makeup and beauty professionals and brands are using hygienic methods. The Safe Beauty Association (SBA) has launched to provide brides and other consumers with a quick and easy way to find the best of the bunch and to have information at their finger tips. Look for the SBA logo. The launch of the SBA and its ‘Hidden Truth. Safe Beauty’ campaign ushers in a new age in beauty, especially in the makeup sector. With household names such as Jemma Kidd involved and leading brands such as Dermalogica on board, the beauty world is set to get its own, overdue, makeover.
The Professional Kate Hughes, Professional Makeup Artist and beauty writer for Wedding Magazine: 'I am so pleased that there is an organisation out there taking the initiative to elevate the makeup industry. I fully support what the Safe Beauty Association sets out to achieve and feel it will only benefit both makeup artists and the customers, brides and models they work with.'
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