Put yourselves in your customer’s shoes and think about all the elements about choosing a beauty and makeup professional they may consider.

Here’s a few thoughts:

- Are your qualified?

- What is your relevant experience?

- Are you insured correctly?

- Do you look clean, tidy and professional?

- Have you got false or dirty nails?

- Do you keep touching your face and hair and then your client?

- Is your kit up-to-date?

- Is your workstation laid out cleanly and neatly and with all the right hygiene equipment?

- Did you wash your hands in front of your client with an alcohol sanitizing gel?

- Are your brushes clean?

- Did you wipe clean that eyelash curler?

- Are you products past their “sell by date?”

- Are your makeup and beauty product containers tightly closed except when in use?

- Is your kit clean and do you use single use and disposable brushes to prevent contamination?

- Are you double dipping applicators into products?

- Do you add water to your products to bring them back to life?

- Did you use saliva to wet the brush or product?

- Do your products look and smell right?

- Do you sharpen all makeup pencils in front of the client before using on them (otherwise, the last client’s bacteria will be lurking on them – lips, eyes, concealer sticks etc).

- How do your clients know if you haven’t used that lipstick directly onto someone else?  Use a spatula and ensure you wipe the lipstick over with an alcohol wipe.