The face of the beauty industry hides an ugly truth.
Cross-contamination. Infection. Brushes and tools that transmit micro-organisms from person to person, brush to face, face to product, product to brush, skin to skin via bacteria, viruses and fungal spores. Conjunctivitis, blepharitis, impetigo, ringworm, acne and herpes are a few of the potential infections caused by bad hygiene and poor working practice from the catwalk to the beauty counter, from the bridal makeup to TV makeup preparation, from the spa to the photographic studio.
This is the unacceptable face of the makeup and beauty industry and it’s one that the Safe Beauty Association and its “Hidden Truth. Safe Beauty” campaign is setting out to change.
Posing a real threat to the industry, makeup artists and beauty practitioners trusted with and responsible for the health and well being of clients and models, are all too often providing an unhygienic and unsafe service, putting both their customers and career at unnecessary risk.
Research conduct by the SBA found that over a third (1) of makup artists choose to use only their professional brushes over disposable and single use brushes and applicators and over half (2) had no public liability insurance. Clearly, these professionals are either unconcerned or unaware of the risks of cross-contamination – a direct result of hygienic application of makeup and beauty products with double dipping (3) a key cause.
The Safe Beauty Association is setting out to achieve an industry-wide, recognised accreditation and collaborative Code of Practice to raise the standard of the makeup and beauty industry and encourage individual accountability. The SBA is focussed on taking the beauty industry to new heights of professionalism, encouraging best practice.
