The Hidden Truth, Safe Beauty Campaign will highlight the consequences of bad hygiene whilst encouraging and supporting positive change with simple steps. Antonia Hawke, Founder and Chief Executive of the SBA explains: “We know that changing the unacceptable face of the industry is going to be a challenge, but it’s one that we all have a responsibility to take seriously. For our part, we will champion the cause, provide a forum for information and education and work with the appropriate parties to make change in curriculum so that we build from grass roots a new breed of young “safe beauty” makeup artists and beauty professionals. All of us in the industry need to work towards a more responsible Code of Practice with health and hygiene at its core. We believe this is the modern way, the desired future for a more professional, more responsible industry. I am happy to lead the revolution and I am as passionate as I am determined to make a difference.”
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