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Welcome to the Safe Beauty Association. Our vision is simple – to bring about change for good by leading the way for a new professional standard for the makeup and beauty industry.
OUR VISION
Let’s change the unacceptable face of makeup and beauty industry by working together.
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The face of the beauty industry hides an ugly truth. Cross-contamination. Infection. Brushes and tools that transmit micro-organisms from person to person, brush to face, face to product, product to brush, skin to skin via bacteria, viruses and fungal spores. Conjunctivitis, blepharitis, impetigo, ringworm, acne and herpes are a few of the potential infections caused by bad hygiene and poor working practice from the catwalk to the beauty counter, from the bridal makeupr to TV makeup preparation, from the spa to the photographic studio.
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Hidden Truth. Safe Beauty Campaign |
The Hidden Truth, Safe Beauty Campaign will highlight the consequences of bad hygiene whilst encouraging and supporting positive change with simple steps. Antonia Hawke, Founder and Chief Executive of the SBA explains: “We know that changing the unacceptable face of the industry is going to be a challenge, but it’s one that we all have a responsibility to take seriously..."
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The SBA has been set up by Antonia Hawke who is the founder and CEO.
Over two years of careful preparation has culminated in the launch of Antonia Hawke’s vision and catalyst for a new age in professional beauty practice - the Safe Beauty Association (SBA). “I am happy to lead the revolution and I am as passionate as I am determined to make a difference to the beauty industry.”
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About The SBA